Where elite performance and high-impact commercial management training converge. Train your body like a Viking. Build your business like a strategist. Win on every front.
Track 01
Elite programs designed for athletes who demand results. Structured periodization, biomechanical analysis, race preparation, and the mental conditioning of a true champion.
Track 02
Leadership and commercial training forged in the same relentless spirit as athletic excellence. Strategy, sales, team management, P&L ownership — built for ambitious professionals ready to compete at the top.
Your gateway to competitive indoor rowing. Master fundamentals, build your aerobic engine, and develop the habits of a serious athlete from day one.
For emerging managers and professionals ready to sharpen their commercial edge. Core business acumen, communication, and performance frameworks.
Intermediate–elite program for athletes ready to compete. Periodized training blocks, race-pace work, and weekly coach reviews to sharpen your competitive edge.
For mid-senior leaders driving commercial results. Strategy design, sales leadership, P&L management, and building high-performing teams that consistently deliver.
The full elite package. Bespoke programming, priority coaching access, nutrition guidance, advanced analytics, and complete competition management support.
C-suite and senior director level. Executive presence, board-level influence, organisational transformation, and senior stakeholder management at full scale.
The ultimate Urban Viking experience. Simultaneously develop your sport performance and commercial leadership capabilities through one integrated coaching system. Built for athletes who lead, and leaders who understand what it takes to perform at an elite level. Both worlds share one framework: discipline, strategy, execution, and relentless improvement.
Transform your team through shared physical challenge and business strategy sessions. Indoor rowing as a vehicle for building trust, resilience, and commercial excellence together.
Thorough physical assessment, erg testing, movement analysis and goal mapping to establish your competitive starting point.
Bespoke training blocks aligned to your competition calendar — base, build, peak, and taper phases engineered for peak race-day performance.
Every session is tracked. Wattage, splits, stroke rate, heart rate — data feeds back into the program to keep adaptation on track.
Race strategy, competition-day logistics, and post-event analysis to ensure every race makes you better than the last.
360° commercial diagnostic — market position, team capability, revenue levers, and leadership gaps mapped against your growth ambitions.
Build the commercial playbook: go-to-market strategy, sales architecture, leadership development roadmap, and KPI framework.
Hands-on coaching through real commercial challenges. From pitch rooms to boardrooms — we help you lead with clarity and conviction.
Regular reviews, commercial dashboards, and performance benchmarking to ensure consistent growth and lasting behavioural change.
Elite athletes and elite business leaders share identical psychological architecture: high-pressure decision making, team leadership, resilience under adversity, and the relentless pursuit of marginal gains. Urban Viking is the only coaching system that develops both simultaneously.
15 years coaching elite indoor and on-water rowers. 3× national podium finisher. Master of periodization and race psychology.
Former VP Sales at a €500M B2B business. Specialises in commercial transformation, revenue strategy, and building elite sales organisations.
MSc Sports Science. 10 years in elite rowing S&C. Injury prevention, power development, and peak physical readiness are her domain.
ICF-certified executive coach. Spent 12 years as a management consultant before pivoting to develop high-performance leaders across Europe.
In six months with Urban Viking I dropped 28 seconds off my 2k and qualified for nationals. Erik sees things in your stroke you didn't know existed — and then he fixes them.
Marika completely restructured how our sales team operates. Within a quarter, pipeline conversion improved by 40%. The commercial rigor here is unlike any consultancy I've hired.
The Dual Track program sounds crazy until you do it. Rowing every morning gave me a discipline and mental clarity that completely changed how I showed up in the boardroom. Best investment I've made.
Every champion starts with a conversation. Tell us your goals — on the erg, in the boardroom, or both — and we'll map the path to get there.
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